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Our Apparel Approach

Creating apparel that reflects our brand values and lifestyle is always at the forefront of the design process.  

Where we are now

Our focus is on sustainable, small batch capsule collections that showcases our brand vision and mission. We collaborate and work with local embroidery artists. We currently print on our apparel in-house using a hybrid digital and screen printed heat transfer that lasts. This allows us to work in an ethical manner and minimise any wastage compared to high volume manufacturing. Keeping the collections exclusive to Leonelle is our priority. 

The future: Bringing manufacturing home

Our long term vision is to work with onshore manufactures and to create our garments with fabrics that have a lesser impact on the environment. Our aim is to be 100% Australian designed and made.