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“Be the creator of your own life".

We are the designers, the artists, the dreamers, the risk-takers, the creators and visionaries of our world. Through our apparel collections, we aim to ignite the spark hidden within you. Inspiring you to dream big, push boundaries and embrace your unique journey.


To inspire our customers to unleash their potential and build extraordinary lives; to not only create positive change for themselves but to help impact the world around them. 

Note from the founder:

The only way you will know what is meant for you is by leaping into the unknown and never looking back. Leonelle is not merely about clothing; it’s a way of living. It’s a mindset. It’s about nurturing your ambitions and creating a lifestyle that reflects the best version of you. Leonelle represents strength, courage and a fierce spirit.

You are here to find out what you are capable of. Try new things. Let go of fear. Keep pushing the limits. Never stop believing in yourself. 

Britnee Rees | Founder & Creative Director